Rachel has made people care about hair care, hospitals, headphones, and hamburgers. She’s an art-led Creative Director and filmmaker who believes every brand has a story worth telling.
She’s led work for brands including JBL, HARMAN, OGX, IBM, Microsoft, and UPMC across film, experiential, interactive, and social. From CES to the Super Bowl to a TikTok creator campaign with 82 million views, she’s as comfortable leading a creative team as she is getting hands-on to bring an idea to life.
Tell her an idea can’t be done and she’ll find a way to make it happen, whether that’s a full-scale production, a live experience, or an AI-assisted prototype. She also directs and 1st ADs commercial shoots, so she knows what creative ambition costs once there’s a crew and a clock.
When she’s not on set or behind a brief, you can catch her volunteering with the Red Cross Disaster Action Team, biking New York’s five boroughs, or loitering around the camera department at B&H.
Experience
PRESENT Havas NY, Young Friday Films, Riverside Entertainment, Bryght Young Things | Freelance Creative Director + Filmmaker
Grey Worldwide | Creative Director
Ogilvy & Mather, NY | Associate Creative Director
Arnold Worldwide, Boston | Senior Art Director
Crispin, Porter & Bogusky, Boulder | Interactive Art Director
Clients
Volkswagen, Old Navy, Burger King, Domino’s, Kraft Mac & Cheese, Microsoft, American Express, New Balance, Carnival Cruise Lines, Jack Daniels Fire, Avocados From Mexico, Aetna, Breast Cancer Index, Huntington Bank, UPS, Lenovo, NewYork-Presbyterian, Weill Cornell Medicine, Philips Norelco, IBM, San Pellegrino, JBL, HARMAN, Nationwide, CryptoFights, MCSI, Comcast, PPG, Signature FD, UPMC, Edward Jones, OGX
Work featured and recognized by
Cannes, Campaign Brief, Creativity, Agency Spy, Adweek, Ad Club Hatch, ADDY Awards, Obie Awards, WIRED, NECN, Wall Street Journal, New York Times, The One Club, Times Square, Fenway Park, FastCo, Adrants, Adsoftheworld, The World's Best Ever, Superbowl XLIX
Education
ACADEMY OF ART UNIVERSITY / SAN FRANCISCO, CA
Bachelor of Fine Arts in Advertising and Art Direction
FEIRSTEIN SCHOOL OF CINEMA / STEINER STUDIOS, NY
Graduate Studies, Film Directing
SUNDANCE CO//AB
Screenwriting
IMPROV ASYLUM / BOSTON, MA
Improv I, Sketch Writing I
DEAF, INC / BOSTON, MA
American Sign Language I
TENRI INSTITUTE / NEW YORK, NY
Japanese 101, 102
Volunteer
Y.E.S. / YOUTH ENRICHMENT SERVICES
Snowboard instructor and mentor, teaching underserved youth to snowboard while building confidence, creativity, and community.
AMERICAN RED CROSS / DISASTER ACTION TEAM (DAT)
Providing on the ground support and resources to individuals and families affected by emergencies and disasters.
FLIGHT ANGELS / PUERTO RICO DOG RESCUE
Coordinating and escorting rescue dogs on commercial flights from PR to their adoptive families in the mainland U.S., supporting safe transport from rescue to furever homes.